Following on from our first blog in the Yoga For Business series, where we taught you how to develop your brand identity, this blog will give you guidance on how to market that brand. Some aspects of marketing may not come naturally to us all but it’s a key component in growing your yoga business. Below are some of our best recommendations:
This is one of the simplest yet effective tools you can use to make sure your business is visible. Google My Business is an account that you can set up to make sure that your yoga business is listed on Google. Most people these days will use Google when they’re looking for a yoga class, course or retreat that suits their needs. Make sure you’ve got a fair shot at being discovered by users by making sure that you have an appealing business listing on Google. The process is pretty straightforward and Google will walk you through each step. After you’ve created your Google My Business listing (or if you already have one) it’s crucial that you keep all of your information up to date like your phone number, website and opening hours.
Add a few good quality images to your Google listing. It will help your yoga business to stand out and people will be much more likely to click on it.
Some yogis love social media and others tend to shy away from it. If you fall into the latter category, our advice is that you shouldn’t feel intimidated. You don’t by any means need to be a professional social media marketer. You just have to consistently post to gain some visibility. A huge portion of your audience are now using platforms like Instagram and Facebook on a daily basis so posting on social media will help you to gain access to people you may not otherwise be reaching.
Yoga is a very visual art form so it’s easy to get great content. All you need to do is record some of your classes or practice sessions and upload snippets and/or stills to your chosen platform with an entertaining or educational caption.
It doesn’t matter what marketing channels you use to promote your business, if you aren’t using them consistently, they won’t do you much good. In fact, it’s better to pick just one marketing channel and stick to it instead of trying Instagram one month, newsletters another month and paid advertising campaigns the next. Pick a channel and commit to using it frequently and commit to using it long term. This way your audience will see your business time and time again, which will first establish brand recognition and eventually, brand loyalty.
It’s also important that you remain consistent with your tone, messaging and aesthetic. Your audience don’t want to all of a sudden feel alienated by a brand they’ve come to recognise and love.
Create a schedule for yourself. For example, you can decide that you’re going to post to Instagram every Monday, Wednesday and Saturday. Or you might decide to send a newsletter to your database every two weeks. A schedule will help to hold you accountable.
If you have people who attend and really enjoy your yoga classes, encourage them to spread the word. You don’t have to ask people to go out and do your job for you but if there are people who are already attending your classes, they obviously gain something from the experience. Really, there’s no one who’s better placed to speak on your teachings than someone who’s experiencing the benefit first-hand.
This could be something as simple as asking your existing community members to share a social media post or leave you a positive Google review. These kinds of small actions all add up to lend you a sense of credibility that can’t be bought or faked.
You might want to consider offering your community members an incentive like bringing a friend along to try your classes for free one week. This way, there’s no sense of obligation on your potential new student and you can let your teachings during class do the talking for you.
If you’re a yoga teacher who’s exploring new marketing channels for your business, teaching one of our monthly community classes can help you to reach a new audience. Sign up to become a Yoga For Good Foundation community teacher by clicking on the ‘Register to Teach’ button at the bottom of our homepage.
We are passionate about sharing the joy of practising yoga and offering you an opportunity to connect with your true self on a regular basis.
View previous classes or book now for our next class.
Online Yoga Community Class Link
Meeting ID: 834 8185 1566
Passcode: 326861
Join Nicky to experience the Dru Yoga difference, finding the stillness within. Dru Yoga is a fresh approach to nurture your entire being, balance the nervous system and leave you feeling deeply connected and calm.
Stay cool and calm this Summer with Energy Block Release 7 or Dynamic Relaxation. This sequence is perfect for those hot days when you want to practice some slow yoga. Dynamic Relaxation is well suited for those with a busy mind and who have trouble settling into the stillness of relaxation. The focus is on the coordination of breath and movement in slow, subtle mindfulness, leaving you refreshed.
Nicky is a Dru Yoga Teacher, Dru Meditation Teacher, Dru Breath Coach and Mental Health Aware Yoga Teacher. Her business is True Equanimity Yoga, and her practice focuses on mental health and wellbeing or “innercise”. Nicky lives in Dalyellup, Western Australia and loves to spend her time walking in nature and fostering rescue kittens.
Online Yoga Community Class Link
Meeting ID: 838 7373 9503
Passcode: 767969
This loving-kindness yoga class is an extended version of Melina’s insight timer class, held weekly at 7 a.m. at the weekend and sponsored by YFG. The asana sequences are based on traditional yoga and guide our awareness to be super kind and loving to ourselves as we move through this restorative yoga practice.
We fall into Self-love as we move and stretch to open the body, mind and spirit to flow and dive into the deep well of happiness within.
Melina presented at our Annual Retreat 2024, where her joy brought us joy and laughter. She is a healer with thirty years of experience helping people create joyful wellbeing through counselling, herbal medicine, nutrition and yoga.
Melina fell in love with yoga as a teenager, and her passion is going strong. She has been teaching yoga since 2005 and has taught at festivals, in halls and rooms, at her local gym, online, and in her Natural Health Clinic on Djangadi Country.
Our sole mission is to create opportunities to do good for others through yoga.
And we’re making an impact.
…for their incredible contribution to our Life Now Yoga and meditation programs!
This generous donation will mean we can buy new yoga equipment, run a new yoga class in Broome, and enhance our meditation program for cancer patients and their primary carers.
Cancer Council Western AustraliaTheir grant is enabling me to offer FREE trauma informed therapeutic movement and relaxation to frontline mental health and social services staff in Bega.
Participants are really valuing the time out for themselves and experiencing integrated poly vagal theory. And I get to be in a teaching space, yay!
PremKranti Counselling…allows us to reach more underserved and vulnerable community groups who can benefit from a trauma-informed yoga and embodied mindfulness practice at zero cost to the participants.
Some of the community groups we’ll be serving in the current months include 000 Foundation, Men’s Walk and Talk and WAGEC.
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