Yoga For Business: How to Market your Brand

Following on from our first blog in the Yoga For Business series, where we taught you how to develop your brand identity, this blog will give you guidance on how to market that brand. Some aspects of marketing may not come naturally to us all but it’s a key component in growing your yoga business. Below are some of our best recommendations:

Google My Business

This is one of the simplest yet effective tools you can use to make sure your business is visible. Google My Business is an account that you can set up to make sure that your yoga business is listed on Google. Most people these days will use Google when they’re looking for a yoga class, course or retreat that suits their needs. Make sure you’ve got a fair shot at being discovered by users by making sure that you have an appealing business listing on Google. The process is pretty straightforward and Google will walk you through each step. After you’ve created your Google My Business listing (or if you already have one) it’s crucial that you keep all of your information up to date like your phone number, website and opening hours.

Yoga for Business Tip:

Add a few good quality images to your Google listing. It will help your yoga business to stand out and people will be much more likely to click on it.

Social Media Marketing

Some yogis love social media and others tend to shy away from it. If you fall into the latter category, our advice is that you shouldn’t feel intimidated. You don’t by any means need to be a professional social media marketer. You just have to consistently post to gain some visibility. A huge portion of your audience are now using platforms like Instagram and Facebook on a daily basis so posting on social media will help you to gain access to people you may not otherwise be reaching.

Yoga for Business Tip:

Yoga is a very visual art form so it’s easy to get great content. All you need to do is record some of your classes or practice sessions and upload snippets and/or stills to your chosen platform with an entertaining or educational caption.

Consistency Will Get You Far

It doesn’t matter what marketing channels you use to promote your business, if you aren’t using them consistently, they won’t do you much good. In fact, it’s better to pick just one marketing channel and stick to it instead of trying Instagram one month, newsletters another month and paid advertising campaigns the next. Pick a channel and commit to using it frequently and commit to using it long term. This way your audience will see your business time and time again, which will first establish brand recognition and eventually, brand loyalty.

It’s also important that you remain consistent with your tone, messaging and aesthetic. Your audience don’t want to all of a sudden feel alienated by a brand they’ve come to recognise and love.

Yoga for Business Tip:

Create a schedule for yourself. For example, you can decide that you’re going to post to Instagram every Monday, Wednesday and Saturday. Or you might decide to send a newsletter to your database every two weeks. A schedule will help to hold you accountable.

Market Through your Community

If you have people who attend and really enjoy your yoga classes, encourage them to spread the word. You don’t have to ask people to go out and do your job for you but if there are people who are already attending your classes, they obviously gain something from the experience. Really, there’s no one who’s better placed to speak on your teachings than someone who’s experiencing the benefit first-hand.

This could be something as simple as asking your existing community members to share a social media post or leave you a positive Google review. These kinds of small actions all add up to lend you a sense of credibility that can’t be bought or faked.

Yoga for Business Tip:

You might want to consider offering your community members an incentive like bringing a friend along to try your classes for free one week. This way, there’s no sense of obligation on your potential new student and you can let your teachings during class do the talking for you.

If you’re a yoga teacher who’s exploring new marketing channels for your business, teaching one of our monthly community classes can help you to reach a new audience. Sign up to become a Yoga For Good Foundation community teacher by clicking on the ‘Register to Teach’ button at the bottom of our homepage.

Community yoga classes

We are passionate about sharing the joy of practising yoga and offering you an opportunity to connect with your true self on a regular basis.
View previous classes or book now for our next class.

Free
22nd March 2024 12:30pm (AEDT)

Hatha Community Class with Ahimsa Helen Cushing

Ahimsadhara is an expert teacher and author in yoga for trauma survivors. After teaching War Veterans for many years, she is now focusing on international programs and further writing. In this class, she uses asanas to help with healthy breathing and as a preparation for pranayama and yoga nidra.

Free
22nd April 2024 12:30PM (AEST)

Dru Yoga Community Class with Angela Baker

Angela is an experienced Yogi and Dru Teacher Trainer, environmental campaigner, peace educator, and avid traveller, always seeking the best methods to promote health through Dru Yoga’s practices. Join Angela on the mat for a simple journey through energy block release, alignment with sequence, asana and mudra to leave you feeling refreshed, inspired and welcoming change.

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Cancer Council Western Australia

Sending out gratitude to the Yoga for Good Foundation.

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