Yoga For Business: How to Market your Brand
Following on from our first blog in the Yoga For Business series, where we taught you how to develop your brand identity, this blog will give you guidance on how to market that brand. Some aspects of marketing may not come naturally to us all but it’s a key component in growing your yoga business. Below are some of our best recommendations:
Google My Business
This is one of the simplest yet effective tools you can use to make sure your business is visible. Google My Business is an account that you can set up to make sure that your yoga business is listed on Google. Most people these days will use Google when they’re looking for a yoga class, course or retreat that suits their needs. Make sure you’ve got a fair shot at being discovered by users by making sure that you have an appealing business listing on Google. The process is pretty straightforward and Google will walk you through each step. After you’ve created your Google My Business listing (or if you already have one) it’s crucial that you keep all of your information up to date like your phone number, website and opening hours.
Yoga for Business Tip:
Add a few good quality images to your Google listing. It will help your yoga business to stand out and people will be much more likely to click on it.
Social Media Marketing
Some yogis love social media and others tend to shy away from it. If you fall into the latter category, our advice is that you shouldn’t feel intimidated. You don’t by any means need to be a professional social media marketer. You just have to consistently post to gain some visibility. A huge portion of your audience are now using platforms like Instagram and Facebook on a daily basis so posting on social media will help you to gain access to people you may not otherwise be reaching.
Yoga for Business Tip:
Yoga is a very visual art form so it’s easy to get great content. All you need to do is record some of your classes or practice sessions and upload snippets and/or stills to your chosen platform with an entertaining or educational caption.
Consistency Will Get You Far
It doesn’t matter what marketing channels you use to promote your business, if you aren’t using them consistently, they won’t do you much good. In fact, it’s better to pick just one marketing channel and stick to it instead of trying Instagram one month, newsletters another month and paid advertising campaigns the next. Pick a channel and commit to using it frequently and commit to using it long term. This way your audience will see your business time and time again, which will first establish brand recognition and eventually, brand loyalty.
It’s also important that you remain consistent with your tone, messaging and aesthetic. Your audience don’t want to all of a sudden feel alienated by a brand they’ve come to recognise and love.
Yoga for Business Tip:
Create a schedule for yourself. For example, you can decide that you’re going to post to Instagram every Monday, Wednesday and Saturday. Or you might decide to send a newsletter to your database every two weeks. A schedule will help to hold you accountable.
Market Through your Community
If you have people who attend and really enjoy your yoga classes, encourage them to spread the word. You don’t have to ask people to go out and do your job for you but if there are people who are already attending your classes, they obviously gain something from the experience. Really, there’s no one who’s better placed to speak on your teachings than someone who’s experiencing the benefit first-hand.
This could be something as simple as asking your existing community members to share a social media post or leave you a positive Google review. These kinds of small actions all add up to lend you a sense of credibility that can’t be bought or faked.
Yoga for Business Tip:
You might want to consider offering your community members an incentive like bringing a friend along to try your classes for free one week. This way, there’s no sense of obligation on your potential new student and you can let your teachings during class do the talking for you.
If you’re a yoga teacher who’s exploring new marketing channels for your business, teaching one of our monthly community classes can help you to reach a new audience. Sign up to become a Yoga For Good Foundation community teacher by clicking on the ‘Register to Teach’ button at the bottom of our homepage.
Community yoga classes
We are passionate about sharing the joy of practising yoga and offering you an opportunity to connect with your true self on a regular basis.
View previous classes or book now for our next class.
Free
Tue, 22 Oct, 9am - 10am PST
Yoga for Good Community Class with Amy Brooks
Join Amy for a trauma-informed gentle flow Community Class with a particular focus on noticing internal sensations and making choices.
Amy Brooks is a qualified social worker, mental health clinician and yoga facilitator certified in Trauma Centre Trauma Sensitive Yoga (TCTSY) based in the Shoalhaven, NSW. She has been practicing yoga for over a decade and passionately believes in its healing qualities for the mind and body, making it an effective adjunct therapy for mental health work. Amy completed her 200-hour yoga teacher training at Om Sweet Om Milton in 2022.
She is offering yoga classes to the community, combining her professional training and lived experience as a source of strength to guide others on their own journey towards recovery.
Free
9th November 2024 - 11:00am to 12:00pm
Suze Male - Transformative Yoga Community Class
Online Yoga Community Class Link
Join Suze from 42 Yoga for a transformative yoga class focused on balancing the sacral chakra, the centre of creativity and passion. She believes yoga is the key to body, mind wellness and healing. After practicing for many years and teacher training in Bali and India, she is using these skills with children’s and trauma-informed yoga.
Her new book, a yoga-for-kids adventure called Ursula the Roly Poly Unicorn, helps children develop strong self-esteem, through story and yoga as a positive and empowering tool.
In this class with gentle flows, breathwork and mindful practices, we will cultivate energy, release blockages, and ignite the creative spirit, as well as explore the profound connection between body, mind, and creative expression.
Free
22nd January 2025 - 12:00 to 1:00pm
Reetu Verma – Transformative Yoga Community Class
Online Yoga Community Class Link
Meeting ID: 859 1833 4994
Passcode: 171949
Join Reetu for an immersive meditation session into the depths of our energy centres. Nourish the systems of your physical, emotional and spiritual well-being, ready for the year ahead. Be guided by her inspiring voice to relax into meditation and reconnect with and balance the subtle energies within.
Reetu Verma has 25 years of experience as an academic, teacher and coach, providing support, help and guidance to thousands of people from all walks of life from all over the globe.
During a traumatic near-death experience, she experienced pure light and pure love and embarked on a transformational, personal healing journey. Inspired and totally committed to making a positive difference in the lives of others, helping them on their healing journey to live a healthier, happier life.
She founded Healing, Health and Happiness to expanded her teachings of personal development, into finding life purpose and spiritual growth. Reetu has developed a systematic, practical approach to bring more harmony and a sense of joy into life.
Free
22nd October 2024 - 12:00 to 1:00pm, Tuesday
Amy Brooks – Trauma Informed Yoga Community Class
Online Yoga Community Class Link
Join Amy for a trauma-informed gentle flow Community Class with a particular focus on noticing internal sensations and making choices.
Amy Brooks is a qualified social worker, mental health clinician and yoga facilitator certified in Trauma Centre Trauma Sensitive Yoga (TCTSY) based in the Shoalhaven, NSW. She has been practicing yoga for over a decade and passionately believes in its healing qualities for the mind and body, making it an effective adjunct therapy for mental health work. Amy completed her 200-hour yoga teacher training at Om Sweet Om Milton in 2022.
She is offering yoga classes to the community, combining her professional training and lived experience as a source of strength to guide others on their own journey towards recovery.
Testimonials
Our sole mission is to create opportunities to do good for others through yoga.
And we’re making an impact.
A huge thank you to the Yoga For Good Foundation...
…for their incredible contribution to our Life Now Yoga and meditation programs!
This generous donation will mean we can buy new yoga equipment, run a new yoga class in Broome, and enhance our meditation program for cancer patients and their primary carers.
Cancer Council Western AustraliaSending out gratitude to the Yoga for Good Foundation.
Their grant is enabling me to offer FREE trauma informed therapeutic movement and relaxation to frontline mental health and social services staff in Bega.
Participants are really valuing the time out for themselves and experiencing integrated poly vagal theory. And I get to be in a teaching space, yay!
PremKranti CounsellingThe generous grant we've been awarded from the Yoga For Good Foundation...
…allows us to reach more underserved and vulnerable community groups who can benefit from a trauma-informed yoga and embodied mindfulness practice at zero cost to the participants.
Some of the community groups we’ll be serving in the current months include 000 Foundation, Men’s Walk and Talk and WAGEC.
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